What is social prospecting?
As a sales and marketing professional you already understand how many people are not picking up the phone when you call. Prospecting with social media is helping sales and marketing teams connect with prospects. With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart marketers know there’s more potential than ever to use social platforms to get their name out there, spread their content, and draw more people to their site. Hey, it’s your job to make people aware of what your company can offer, right?
Right. So that’s why smart inbound marketers practice social prospecting – the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site and get those potential prospects to your sales team. You’ve already got your fans and followers in your social networks. Now it’s time to check out everyone else.
About This Workbook
This social prospecting workbook will teach you the fundamentals of how to listen to social media conversations in order to generate leads for your business. It’s beyond monitoring keywords. It’s about engaging people that may or may not know what your business can do for them.
We’ve identified the quickest way to find potential prospects on Twitter, Facebook, LinkedIn, Pinterest, and Google+. We hope you can use the worksheets to help you get started with social prospecting.
Every worksheet includes:
- Short preparatory work to make the actual prospecting easy
- Visual instructions on how and where to find prospects
- Pro tips that will help you get the best results
- Prescriptions (Marketing Rx) for success
- Take-home exercises for follow-up prospecting
Download our eWorkbook today!
CYO Marketing is passionate about generating high quality cost effective leads for our clients. We implement proven strategies both digital and direct that will help your organization to meet business objectives. Whether it’s strategic consultation on how to use social media or working as an extension of your marketing and sales department we can tailor a solution that best fits your needs! Call us today 330.259.6181.