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Is Social Media Killing TV?

 

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Written by Guest Blogger: Christian Bittner

Social media has undoubtedly redefined how people access their entertainment, and it has also affected the type of entertainment that is now produced. On August 30, 2015 MTV aired its annual Video Music Awards ceremony and it was crowded with tweet worthy moments: Miley Cyrus’s job as host, the surprise appearance by Taylor Swift during Nicki Minaj’s performance, and Kanye West’s bizarre acceptance speech for the prestigious Michael Jackson Vanguard award. In fact the show was the most tweeted about non-sports program since 2011, with over 21.4 million tweets from the U.S. alone. However, did people tweet about the quality of the show and its performances or was all the interest due to shock tactics?

These shock tactics that artists as well as MTV have been using for more than three decades have seem to gone stale in the modern world of social media with Twitter, Facebook, and Instagram. As DJBooth.net said, “The annual spectacle is always a highlight in the music world, for better or worse, and tonight’s show did its best to shoot for the latter, attempting to shock its way into the history books of awards show insanity.” The shock tactics are useless now because everyone who has access to smartphone or computer is now able to upload their own content and build a platform, and many users use the same shock tactics as entertainers to create controversy and get people to talk about them. The 2015 MTV Video Music Awards had only 5.03 million viewers, the lowest in the history of the show. Many people felt there was no need to watch the show because they could follow all that was happening on social media, and they could watch the performances they wanted to see on MTV’s website without having to skip through the parts they didn’t want to watch.

In this fast paced, content driven social world we live in continues to grow and change, will any formal means of entertainment survive? With streaming sites such as Hulu and Netflix growing rapidly, television seems to be losing the appeal that it had established over centuries. Do television networks have a counter plan for this type of growth? How will this affected other means of entertainment, and the people who create that entertainment? Many of these questions don’t seem to have answers yet, which could be a threat to major cooperation’s and the careers of actors who depend on those organizations. One question though still remains: Will social media be the platform that kills television?

CYO Marketing is not looking to kill the video star, nor do we think that TV is going anyway anytime soon. But we do know that more and more people want engagement during their TV watching experience, often times an open computer, Tweeting during the broadcast, which means opportunity for your business to connect with the right buyer persona. Want to learn how? Contact us we will be glad to show you!

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