CYO » How We Do It

How We Do It

PASSIONATE about lead generation!

What is your process?

Collaboration is key in partnering to establish a comprehensive plan that will start by identifying your goals and align strategies to exceed your expectations. No two companies and campaigns are alike so we will tailor strategies to meet the specific needs of our clients, provide ongoing management and hold weekly meetings to review campaign performance. We will align your strategy with the Buyer’s Journey and develop detailed buyer personas, giving you the best ability to influence your targeted markets.

  • Identify customer goals
  • Align strategy to exceed goals
  • Tailor campaigns to meet your specific needs
  • Provide ongoing management of these campaigns
  • Weekly meetings to review campaign performance

Do you just do digital marketing?

We are focused on digital marketing. However, we will implement an integrated marketing plan aligning strategies along the buyers journey. Combining both traditional direct marketing tactics with an inbound marketing approach is proven to be a productive way to generate ROI for our clients. We have experience in successfully managing all aspects of trade shows, health fairs, direct mail, call campaigns, etc.

What if I just need a marketing plan?

CYO will work with your organization to provide a marketing plan, training of sales/marketing teams, implementation and ongoing management. While our preference is to provide ongoing management of marketing for small to medium sized business we are able to work with your organization on creating a marketing plan.


  • CYO implements industry recognized marketing best practices
  • Pragmatic in our approach to provide a closed loop marketing service
  • Focused lead generation that has measurable ROI
  • Tailor plans to meet the specific needs of your business
  • 25+ years of experience in marketing, sales and business development in healthcare

What other services do you provide?

CYO is uniquely positioned to provide comprehensive marketing services with ongoing management of campaigns. If your organization in in need of one specific element of marketing as an extension of your overall marketing program (we can help) such as:

  • Web Design
  • Webinar Production
  • Marketing Automation Software
  • LinkedIn training for your sales/marketing teams
  • Email Campaigns
  • Events – Trade shows, health fairs, management planning, pre-post marketing
    activity, booth staffing, etc.
  • Data Mining

CYO Marketing has help some of the most recognizable businesses in Youngstown, Ohio. Our marketing agency is located at the Youngstown Business Incubator.