The reason why Gary Vaynerchuk has such a huge following on social media is because he’s really freaking great at what he does. While the recent endorsement of SnapChat by Gary has help to increase visibility (as of late) and bring it street cred, making it widely acceptable for social media strategist to consider SnapChat as a legitimate platform in their digital marketing strategy.
“The fact will remain that in the early days of Facebook and Twitter. Remember, when you posted stuff and no one, I mean no one would respond. It took weeks, months and years to start to build engagement…”
The only way you can get good at something whether it’s the content you produce, the outcomes you are trying to drive or whatever it is…You’ve got to use it. While going all in on SnapChat feels great because momentum…
The fact will remain that in the early days of Facebook and Twitter. Remember, when you posted stuff and no one, I mean no one would respond. It took weeks, months and years to start to build engagement. And if you don’t you either not being honest or you weren’t marketing on social in the old days.
As you walk into new social media frontiers be prepared to be humbled. But walk bravely because if you sit out today, you will be saying the same exact thing people were saying about Twitter, “if I had only built my following or mastered the platform back then I would have it down now.” Some things to consider when you go to SnapChat:
How will you measure ROI?
It’s nice to say that social media builds brand awareness and there is value in that strategy. A tremendous value, brand recognition in return for time. This equates into engagement, which should convert. Connecting the dots is challenging. Don’t get me wrong as a digital marketing strategist it’s better than it ever has been. But for people writing the checks it’s a constant struggle to articulate what they get from being on social. People want to pay for results that translate into business. ROI – simply stated that if you spend X you make 10x’ Y. Unfortunately the zero sum game of building brand awareness is appreciated, undervalued, but lost on people who stroke a check each month for marketing.
Analytics – What are the KPI’s?
In the early days of Facebook or Twitter, which by the way both have extremely useful and intuitive analytics built right into their platforms. You weren’t able to quantify the amount of engagement, impressions or reach. I hear a lot of social media con-artist, I mean experts abandoning reach and impressions. It’s the old way vs. the new way. I think it’s bull…Measuring impressions and reach has an impact on engagement. Shares and comments higher value of engagement which is a result of initial reach and impressions. Again, SnapChat, you’ve got to get very rudimentary with the number of eyeballs that view a Snap. I’m cool with it I get it…But again the person that strokes the check at the end of the month isn’t in it for how many followers line up today and view.
Company vs. Personal
In order to be on SnapChat you’ve got to be very creative with your strategy. I would have no problem with everyone that works for a company engaging with an audience on SnapChat to promote the brand. However a company needs to create a SnapChat account. Technically allowed but not a offical page. Big deal I can live with it. However logging in/out representing the brand and individual is a complete pain in the you know what…
Viral Nature of Social
One of the big values, at least for me is that there’s an opportunity for information that’s disseminated via the web or on social media to be spread. Sharing…Turning the masses into your online marketing community. You do have the ability to share information in SnapChat but it’s 1×1 vs. into your story. The trade-off is that this should translate to better engagement.
Net net, there’s no doubt that in the social media community space SnapChat is hot. Never hurts when a guy like Gary Vaynerchuk and his legions of followers completely goes on the soap box to promote a social media platform he’s invested in. I get it, I think you have to read through that…However the brands that go this direction today, to quote Gary, “will be winning in the future!”
Take from a person that was first in space with healthcare on social…If you build the technique, voice, brand recognition and a following before everyone else is there…You will reap the ROI in the future. I am a fan, just as I posted in a blog SnapChat is the New Facebook. Just be aware…as many of you are still trying to sell the people who hold the purse strings the value of Facebook or Twitter or Pinterest or Instagram you will have your work cut out for you with SnapChat.
If you want to talk digital marketing any time or better yet follow me on SnapChat you can find me @dennisschiraldi.
Ever wonder why it’s so important for your business to get found online. It’s pretty simple, ever go by the 1st page on a Google search to find something you are looking for, whether product, service, directions or just about anything?
Chances are no…We place emphasis on businesses that have a listing in the top 3 to 5 placements. Sometimes it’s just out of sheer laziness on our part and the other is that instant gratification rules the world, what can I have right now.
There’s also a belief that a business that rates that high in search must just be better. Fact of the matter is that we’ve grown into a society that will look at online reviews and take advice from people we’ve never met.
At night multi-tasking typically consists of being on a laptop, smart phone in hand while watching TV, it’s where we get our information. Social media networking sites rule the world for most part. While many working adults should have mastered LinkedIn they are experts of their Facebook domain.
Think about it, the average American spends 20 minutes per day on Facebook, 1 in 5 views on the web is of Facebook. And it just keeps getting better and better. Twitter, Instagram, Email, online search, it’s maddening. Better yet how many people are watching TV with their laptop and smart phone. Why? People want to be connected, they want to feel like they are part of the broadcast, whether it’s award season for the entertainment industry, such as the Golden Globes or the Oscars, the Bachelor or the NFL Playoffs.
It’s important to align your digital marketing strategy with these current events…We can help you understand how to do so. By signing up for the Saturday Morning Marketing Sessions, which will be a digital marketing workshop help January 30, 2016 from 8AM – Noon. We will work on best practices, teach you how to incorporate Facebook into your marketing strategy.
Your participation will get you a free audit of your website, SEO analysis, feedback on your digital marketing strategy + a four-hour workshop. All this for $49. And I failed to mention free donuts and coffee! Join us today!
Why Digital Marketing Outperforms Traditional Advertising!
Traditional marketing tactics, such as TV, newspaper, radio and billboards are first up very expensive. Second understanding conversion is nearly impossible. Third everyone is looking at their phone. Fourth online content provides more engagement. Fifth it empowers a consumer to see only what they want to see. And that’s just a handful of really good reasons why you need to be online.
Facebook marketing on the surface seems like a relatively easy proposition. Anyone with an email and a password can be up and running on just about any social media site.
Often times left to a family member or friend simply because they have a lot of friends and they seem good at it. The reality kicks in when you post one or two times and the phone doesn’t ring. It’s at that point many people claim it’s not working.
The problem that most businesses face with digital marketing strategy is that they really don’t know where to begin. Facebook marketing on the surface seems like a relatively easy proposition. Anyone with an email and a password can be up and running on just about any social media site.
Often times left to a family member or friend simply because they have a lot of friends and they seem good at it. The reality kicks in when you post one or two times and the phone doesn’t ring. It’s at that point many people claim it’s not working.
So social media not only presents a challenge and it’s hard to get people back once it doesn’t work the first time. They have no idea of how Search Engine Optimization works, getting found in organic search on Google, the importance of having consistency on their online listing properties and so on.
It can be a daunting task, couple with the fact that social media, online search, Google changes literally daily! It’s difficult to keep up. However that’s where CYO comes into play. CYO Marketing is a marketing agency that specializes in digital marketing strategy.
Owner Dennis Schiraldi has over 15 years of experience using digital marketing strategy to grow businesses, generate revenue and push positive ROI through recognized best practices in digital marketing which include: SEO, PPC, email and social media marketing, blogging, content marketing and much more.
He’s worked with Fortune 500 companies and recognizable local businesses such as: The Business Journal Daily, NYO Property Group and the Youngstown Business Incubator. Additionally Dennis is a part-time professor at Youngstown State University where he instructs classes on social media marketing and communications. As a recognized thought leader he’s given highly energized presentations at TEDx Youngstown, the Mayo Clinic Social Media Healthcare Summit and the American Marketing Association.
Dennis is a outcomes driven marketing professional as he’s generated thousands of leads that have contributed to millions of dollars in revenue for companies of various sizes and industries.
As you look to pull together your marketing strategy for 2016, let us help. We will be hosting the Saturday Morning Marketing Sessions at our offices in the Youngstown Business Incubator starting in January. You can sign up today. These sessions are being offered at $49 per session. Which will run weekly from 8AM – Noon.
Upon sign up we will cover subject matter that is of interest to our participants. In addition to information covered in these workouts, we will provide a free marketing assessment which will include: SEO evaluation, keyword analysis, social media audit and general observations. We will also provide coffee and donuts, and who doesn’t like free donuts.
Do you remember when Facebook was like SnapChat? When people scoffed at the idea of the fact that you could build engagement, create connections and build awareness for your business.
I do…Back in 2009 – Health Imaging & IT wrote a story on it, Web 2.0 – Marketing on Steroids. Yup, looking back on it funny on many levels but mainly the fact that people were questioning the validity of marketing a healthcare business on a social networking site where college kids post pictures of themselves at keg parties.
Want to learn how to use SnapChat in your social media marketing strategy? Saturday Morning Marketing Sessions – Sign Up Today!
Sometimes the early adopters are seemingly insane…However jump forward in the DeLorean to 2016 and there’s not a healthcare entity without a digital marketing strategy. Integrating social media, content, leveraging Facebook, Pinterest, Instagram and Twitter.
“the social media site that you dismiss today because no one is on it has the potential to be the Facebook of tomorrow.”
2016 feels a little like 2009, in the sense I hear marketing professionals, skeptics and sages scoff and even sometimes loathe the fact that sites like SnapChat, Vine and Periscope even exist.
It’s like voting people, early and often. Follow me, like Facebook, by the time everyone agreed that it is a legitimate platform for marketing a business it was too late. Understanding the strategy, effectively engaging with your audience, building a following and all of the above became a challenge, additionally no longer free to reach your audience.
Facebook is awesome, no where on Earth can you spend $20 in advertising and get 10,000 to 20,000 eyeballs on your content. It’s also mature and can be very noisy. Twitter is the same and the list goes on.
People are still trying to figure out where the SnapChat’s fit into the world of creating brand awareness. Frankly at times I am as well…However the social media site that you dismiss today because no one is on it has the potential to be the Facebook of tomorrow.
CYO Marketing is a digital marketing agency in Youngstown, Ohio that is focused on generating high quality cost-effective leads for our clients. We offer day-to-day management of marketing programs and consulting. Recently we’ve launched the Saturday Morning Marketing Sessions, sign up today!
By: Dennis Schiraldi – Digital marketing strategist & Youngstown State University Part-Time Professor
Typically the response given when people ask what I have been up to over the past three months is,”wow you teach in college?”
Funny I know…While it is only a part-time adjunct professor role at Youngstown State University and to the surprise of friends and family, it still counts.
“I have to tell you, becoming a college professor was a 20 year plan, goal and dream finally recognized three months ago.”
We live in a time where everything is predicated on instant gratification, it all happens now. Long-term career plans are somewhat limited. I have to tell you, becoming a college professor was a 20 year plan of mine. That goal, that dream finally recognized three months ago.
The reality of this dream could probably happened a lot sooner, however it takes an exhaustive amount of time to learn your craft, stay relevant on the changes in digital and social media marketing due to the velocity at how it is evolving and be able to position yourself as someone with expertise in digital marketing.
To stay relevant with these changes you have to work extremely hard. And after 10+ years of studying my craft, let’s just say that Rome wasn’t built overnight nor was my knowledge of social media and digital marketing.
Do They Pay You to Teach?
We also live in a time where the perceived value and importance of a job is predicated upon how much or little money you get paid. Prestige is completely non-existent or better yet, a dream job recognized. I cannot tell you how many times over the past three months that not only did I get the you teach in college surprised look on the face question, but “do they pay you?”
The other question I got a lot as well is, “how much?”
It goes out the window that I am teaching social media in an academic setting at a pretty good university. No wait a damn good university. In order to get the appointment you got to know your stuff, they just don’t let anyone teach in college.
I have to thank Dr. Adam Earnheardt, follow him on Twitter, he’ll appreciate it! We met and spoke at TEDx Youngstown. Adam also writes for the Vindicator, just completed an awesome book called The ESPN Effect (hint it’ll make a great Christmas gift), is the chair of the communications department at YSU, it goes on and on with this man. He’s truly great at what he does, we are lucky to have him here in Youngstown and he’s the reason why I’ve been given this opportunity.
I will leave you with this…Follow your dreams, your passions, dreams don’t happen over night. Recognizing and achieving my goal was a marathon. I can honestly say I loved the process of getting to where I am to teach in college because I love marketing, I really love the digital marketing space and totally love being a college professor. Anytime you want to talk about digital marketing strategy, social media marketing, marketing in general the Saturday Morning Marketing Sessions are going to be totally awesome, complete the contact us page to schedule your time today!
Follow me on Twitter @dschiraldi and be sure to subscribe to this blog to get great marketing ideas!
Ready to take the leap into digital marketing for your small business?
Small Business Saturday is a phenomenon that is putting literally billions into SMB’s during the last Saturday of November. Forbes recently reported that the number is somewhere around $14 Billion, yup that’s with a “B.”
Does your business capitalize and cash in on the Small Business Saturday event? Regardless there’s still 364 days a year that you have to tell the world about your business.
It is a fact that 95% of all purchasing decisions start with online search. There are a number of factors that impact getting found online. Local listings, Google Maps, rating sites, social media and the most important factor of local search, accuracy and consistency with Name, Address and Phone Number.
CYO Marketing is supporting local business efforts on Small Business Saturday by offering up a free 60 minute marketing consultation session that will consist of an overview and feedback on your website, digital marketing strategy and a free Search Engine Optimization (SEO) audit.
It is completely free, all you need to do is complete the CYO Marketing Contact Us Form. What are you waiting for, take the lead today it’s completely free!!!
We have plans starting as low as $500 per month.
CYO Marketing is dedicated to generating high quality cost effective leads for small to mid-sized business in Youngstown, Ohio. We have worked with notable clients in the Youngstown area such as The Business Journal Daily. And as always support your local businesses this coming Saturday!
Written by: Dennis Schiraldi, Owner – CYO Marketing
Queen of Hearts
So much has recently been made of the Queen of Hearts card game being used to attract patrons to restaurants all over the Mahoning Valley. While an interesting guerilla marketing tactic I have a few hang ups. In theory I have been told that it helps to create a behavior and people keep coming back.
I think that would be all well and good, if you owned a casino. However if you own a restaurant I think you want to be known for your food, good times and mostly your product. Which again should be serving up really kick ass food and telling people about it over social media. The reason being is that 90% of all dining out decisions start with online search. Besides if the pot does not grow to ridiculous portions, how much do you really stand to gain?
Frankly I am doing this for a couple of reasons: I care and want to see you succeed, while the Queen of Hearts is a fun idea there’s so much more you can be doing to engage your audience with true engagement, I am a foodie, frankly I’m tired, actually exhausted of seeing posts about your restaurant telling me you’ve got $5 off lunch specials.
If you are running a Queen of Hearts game in Youngstown, don’t stop. However seriously consider an integrated strategy for digital and direct marketing that can fully maximize your opportunity!
Want more customers, make great food and tell people about it!
It’s time to bring me and all of your customers value. I’ll gladly pay double for a meal if it’s great. I bought an $18.00 bison with duck bacon burger from the good folks at The Magic Tree Pub this past week in Boardman, Ohio. Why? Because it’s freaking amazing. You’ll be surprised how much people will pay for value and not just a ticket into the circus. Here are five suggestions to incorporate into your social media strategy to engage customers that will love you for your food!!!
Food & Wine Pairings
If you are a restaurant and have expertise in pairing really great food with really great vino. Push that out on your social media channels, maybe a blog. Always link it back to your website, give a very high quality picture. Not hard to do in this day and age with Instagram. Don’t just give me the red is good with beef and lamb and white wine is great with fish and chicken. Without being to promotional, use a wine that’s in your restaurant, maybe a featured dish. Subtle, push out four or five messages that are going to educate and engage me. Every so often go for the kill, the strong call to action, come visit us, etc.
Aaron Franklin of Franklin BBQ in Austin, Texas is a not only on the Mt. Rushmore of BBQ pitmasters, he’s a freaking BBQ god. I cannot say enough about this man’s brisket, beef ribs, the simplicity behind his rubs, explanation behind his preparation, the cook, wood he uses for the smoke. Just genius!
How does a little BBQ joint in Austin gain in nationwide popularity to the point that lines form daily for a Noon opening and by 5PM they are out of food.
First and foremost he’s known for what he does, that’s great food and more specifically smoking delicious meats for hours on end to produce some the world’s best BBQ!
The second reason is his use of digital marketing and social media. You want to become a recognized leader, tell us how by posting videos of yourself teaching us how to cook. Be authentic, witty, funny, compelling interesting videos.
You will build an audience, it will take time but so did building your restaurant. People will begin to like, to share and engage with the videos whenever they need to know how to make something. YouTube is the second largest search engine on the market today, people will find you and they will love you for it!
This is a little more work, but it will give you substance to your social strategy. Commit to writing a blog one day per week to start. Brainstorm and editorial calendar. You can use this document, Fundamentals of Blogging as your blueprint. Come up with all sorts of topics, 5 Great Ways to Grill a Steak, Marinades for Chicken, Hosting a Dinner Party…I know it sounds crazy giving away free advice on your area of expertise. But the reality is that people, even if they do eat out every night of the week can’t always end up at your restaurant. For the family that eats out once or twice a week even, you want to make sure you are top of mind. Keep in mind that if you own a restaurant and want to share recipes, do it within a context of a story. Tell a witty Thanksgiving story and then give us your best turkey, stuffing and gravy offering.
People that regularly consume your content will consume your food as well!!!
Beer geeks are huge these days…I can remember when I was strange because in the mid-90’s I was drinking Samuel Adams Boston Lager. Which by today’s beer snobbery standards isn’t even considered a craft brew that started the craft brew movement.
There are so many ways to tell the world about beer. Educating once again, using great visuals, video, Instagram sees to be a consistent them…Any sort of pictures of people drinking beer, tapping a new release, incorporating the brew master are all very cool. Again glad to hear about your happy hour but what’s so different. If you are giving me value, educating me about the beer I’m more likely to want to come drink beer at your pub, brewery, bar, whatever you’d like to call yourself.
Since I’ve brought it up so many times. I would highly, highly, highly encourage every restaurant in Youngstown, Ohio to get an Instagram account today. I would have signs on each table that would say follow us on Instagram. Put a hashtag that you would like to trend so people can easily find your restaurant. So for instance make it something that relates to you like: Your restaurants name #V2, #Laroccas, #Suzies, etc. People love to take pictures of their food, they love posting these pictures on Instagram.
Engage your customers, encourage this behavior, it’s free marketing, actually they are paying you for a wonderful experience and telling people about it. Things travel online fast, 7x the amount of people who actually see information. Furthermore you will be able to send pictures out on Instagram which your followers will see more mouth-watering pics of food, high quality pics and high quality food, I think they call that a win win.
Also, linking your account to Facebook is a good idea, however one thing to keep in mind. Each time you post on Instagram if you are going to share the picture directly from Instagram, you will want to minimize hashtags, however letting the post live natively in Instagram you’ll want anywhere between 8 – 10 relevant hashtags that people in your target market can find you.
Reason being there are really no gains from hash-tagging Facebook. Also keep in mind that Instagram has a video element…I could go on and on. You may want to pick a filter and that’s the one or two that you typically use. Bottom line is that if you are a restaurant people will love you on Instagram.
Yelp is interesting and most if not all restaurant owners I speak with don’t like it. The reason being is that unless the restaurant owner is willing to pay they have little or no recourse against negative complaints on Yelp. However, I’m a huge Yelper, especially when I am traveling. In order to find a restaurant I will generally use the location services and look for restaurants with great reviews. Instead of shying away from this, why not embrace it. Why not try to take the liberty of making sure your patron has the most wonderful dining experience in the world. Be proactive ask them if they are on Yelp to rate you. See what you can do as part of that conversation to make sure they’ve had a great time. Regardless of what you do…People are going to rate you whether you want them to or not. Let me repeat, Yelp has given everyone in the world the opportunity to be a food critic. You can either decide to play or not play, but people will still play. As a restaurant owner, which I am not. I’d rather try to have an active role and influence this than be a victim.
About CYO Marketing
There are a lot of great ideas and ways to use social media and digital marketing for your restaurant. We did not even get into websites, which strangely enough most restaurants in Youngstown don’t even have one. CYO Marketing is extremely passionate about social media marketing, seeing it done right. That means providing high quality pictures, brevity but interesting posts, links, doing all the fundamentals to help build engagement. Doing this in a way that’s well thought out, creative, fun, pragmatic and real-time. We are also passionate about really good food. Eating it, cooking it and talking about it. And we want to see businesses in the food and bar industry not just survive but thrive. While the Queen of Hearts may make you a quick buck, we feel we can help you build a long-term fan base over social media, that will rave about the high quality food you serve and turn your customers into raving fans online!!!
We tend to overlook, underappreciate and de-value the significance of a Like on Facebook, LinkedIn, a favorite on Twitter or the heart that you love someone’s Instagram post. Liking something is viewed by many in social sphere as the lowest form of engagement.
As Facebook looks to make the world more sophisticated by adding the ability to provide more expression with a dislike or an emoji of some sort. You have to ask yourself, how many times did that lowest form of engagement, a simple “Like” convert into a conversation?
Guest Blog Contributed by: Bryan Schiraldi
In our modern technological world we find ourselves easily distracted from life around us. Generations are now being raised with smartphones, the smart tv, smart watches, iPods, iPads, laptops, and tablets. You can call your mom while sending a tweet to your friend about a hilarious cat meme you just saw on Instagram. Many millennials will pride themselves on their multitasking abilities and the more technology that is released the better they seem to get at it. But have we learned as a society when it’s time to put down the devices and focus on the non-virtual world around us?
The CDC reports that every day in the United States, at least 9 people are killed and over 1,100 people are injured in accidents that involve distracted drivers. Maybe we’re not as good at multitasking as we give ourselves credit for. But we’ve all been there before; just let me send this text real fast, check this email from work, Snapchat my brother a picture of a curious looking passerby. It seems simple and harmless, but clearly there is a significant problem with people losing focus at the wheel. According to distraction.gov, in 2013 over 3,000 people were killed in distracted driving crashes on America’s roadways. But it’s not just the cellphone that creates distractions; a lot of in-vehicles have been known to cause just as much as a disturbance. Those pesky navigation systems have been known to interfere with drivers focus as well. Luckily, some wise minds and concerned citizens out there have decided to take a stand and fight fire with fire; create safe driving apps!
Here are a few apps that should help the temptation of using your smartphone while you’re on the road:
1) TextArrest – This app locks your phone’s screen and disables sending or reading texts and emails.
2) Key2SafeDriving – This restricts phone use when the car is running and sends automated replies to texts. Also, if you’re a concerned parent you can take control with a password and the app will send alerts.
3) Drivesafe.ly – Want to be less distracted, but still connected? This app keeps you in the know with hands-free functions. Texts and emails are read aloud and the app automatically responds
4) DriveScribe – For those smartphone users who love games, here’s one that could make you a safer driver. This app issues a “Safe Driver Score” and as you accumulate points you can turn them into gift cards!
5) Canary – This one is for any protective parents out there who want to keep a close eye on their teen drivers. Canary will notify you when their phone is unlocked while driving. It allows you to set speed limits, geofences (border limits), and curfews and will alert you when these are violated.
So next time you get behind the wheel instead of opening up that Facebook app to see what whacky quiz your aunt just took for the 5th time, click on one of these apps and help make the roads a safer place for everyone.
This is a Public Service Announcement from CYO Marketing, while we are huge fans of digital marketing, social media, smart phones and all other modern forms of technology. We are also big fans of keeping you safe. Do us a favor and share this blog, it can potentially save a life!
Guest Blog Written by: Evan Standohar
The Big Three of Golf
The new era of golf has arrived and it’s ready to be displayed for years to come. Jordan Spieth, Rory Mcllroy, and Jason Day have shown this past season that they are the face of the PGA Tour. The summer of 2015 was an exciting one with Jordan Spieth capturing two of the four major championships, while Jason Day finally broke through with a major win at the PGA Championship. Rory Mcllroy did not have a great of summer like he did in 2014, but he did contend well in three out of the four majors this year.
Before the ‘Big Three’ of Spieth, Mcilroy, and Day there was a ‘Big Two’. Tiger Woods and Phil Mickelson paved the path for these three young gentlemen. Tiger and Phil combined for 19 career major championship wins (Tiger 14, Phil 5). These two are past their prime years and are fading very quickly from the game. The game of golf has been saved by the emergence of Jordan Spieth, Rory Mcllroy, and Jason Day.
Pro Golfers & Social Media
When it comes to using social media and expressing what is on their mind, Spieth, Mcllroy, and Day are not afraid to post. This also shows it is a new generation of golfers by how they use social media to connect with fans. Spieth, Mcllroy, and Day are known to go on Twitter and Instagram to express how they feel about golf or what is going on in their life. Spieth is known for posting tweets about his alma matter Texas, while Mcilroy and Day post tweets or pictures of events that are going on in their everyday life. Either way these three young professionals are very active in the social media game.
On the other hand Tiger Woods and Phil Mickelson do not use social media as much as the younger players. Phil does not have a Twitter or Instagram account while Tiger does have both, but uses it less often. Tiger Woods started to use social media more after his 2009 sex scandal, in an attempt to save his public image. He is known to express information first on his own website which is www.tigerwoods.com and then his Facebook account. Tiger Woods does not tweet that much with only 445 tweets, but has over 4.8 million followers. This stat alone shows that people are still interested in what Tiger has to say.
Social media has undoubtedly redefined how people access their entertainment, and it has also affected the type of entertainment that is now produced. On August 30, 2015 MTV aired its annual Video Music Awards ceremony and it was crowded with tweet worthy moments: Miley Cyrus’s job as host, the surprise appearance by Taylor Swift during Nicki Minaj’s performance, and Kanye West’s bizarre acceptance speech for the prestigious Michael Jackson Vanguard award. In fact the show was the most tweeted about non-sports program since 2011, with over 21.4 million tweets from the U.S. alone. However, did people tweet about the quality of the show and its performances or was all the interest due to shock tactics?
These shock tactics that artists as well as MTV have been using for more than three decades have seem to gone stale in the modern world of social media with Twitter, Facebook, and Instagram. As DJBooth.net said, “The annual spectacle is always a highlight in the music world, for better or worse, and tonight’s show did its best to shoot for the latter, attempting to shock its way into the history books of awards show insanity.” The shock tactics are useless now because everyone who has access to smartphone or computer is now able to upload their own content and build a platform, and many users use the same shock tactics as entertainers to create controversy and get people to talk about them. The 2015 MTV Video Music Awards had only 5.03 million viewers, the lowest in the history of the show. Many people felt there was no need to watch the show because they could follow all that was happening on social media, and they could watch the performances they wanted to see on MTV’s website without having to skip through the parts they didn’t want to watch.
In this fast paced, content driven social world we live in continues to grow and change, will any formal means of entertainment survive? With streaming sites such as Hulu and Netflix growing rapidly, television seems to be losing the appeal that it had established over centuries. Do television networks have a counter plan for this type of growth? How will this affected other means of entertainment, and the people who create that entertainment? Many of these questions don’t seem to have answers yet, which could be a threat to major cooperation’s and the careers of actors who depend on those organizations. One question though still remains: Will social media be the platform that kills television?
CYO Marketing is not looking to kill the video star, nor do we think that TV is going anyway anytime soon. But we do know that more and more people want engagement during their TV watching experience, often times an open computer, Tweeting during the broadcast, which means opportunity for your business to connect with the right buyer persona. Want to learn how? Contact us we will be glad to show you!